Always a Little Ready

At any given point the world in moving in many rhythms. It waits for no one. The hustle bustle, the constant desires, dreams to achieve, moments and opportunities go by fast. And between all this what helps is a sense of preparedness to take on whatever comes next. Our campaign film for IRTH, ‘Always a little ready’, was about the quiet confidence that comes in how one carries the day when there is a thoughtfully designed bag moving with you.