Twinkle Khanna for IRTH

Good design solves problems. Great storytelling makes people recognise them.

For IRTH's debut campaign with Twinkle Khanna, we turned everyday handbag truths into a series of witty, relatable stories. Drawing on Twinkle's signature humour and IRTH's thoughtful design philosophy, the films explored the small frustrations women encounter every day and the details that make all the difference.

Rather than talking about product features, the campaign focused on real experiences, revealing how good design quietly supports the rhythm of daily life. The result was the campaign, Thoughtfully Yours, that felt honest, witty and unmistakably IRTH.